Clik here to view.
“He will never be left on the shelf, cos Jimmy, he’s in love with himself”
With a nod to the Undertones and the brilliant line from ‘Jimmy Jimmy’. It seems that the tendency of Marketers to be in love with their own brand (and perhaps themselves?) and therefore dramatically...
View ArticleClik here to view.
ADIOS for AVIOS? (Cheerio in Aviation speak or son of Air Miles?)
Having collected and (over a decade ago) Marketed Air Miles, the granddaddy of modern ‘Points means Prizes’ Loyalty schemes, I was a little surprised to hear that BA had decided to ditch a reward...
View ArticleClik here to view.
‘Now that everyone has stopped sending Direct Mail, it’s a great time to get...
Who would have thought that Direct Mail could still generate a return on investment of 10:1?Remember when the credit card carpet bombers were in full cry? Delivering promises of untold spending power...
View ArticleClik here to view.
If you know who the best customers are to keep, why not attract more of the...
There are only 3 jobs for the Marketeer. 1) Attract the right customers. 2) Keep the right customers. 3) Help customers spend more. Hotchilly normally helps on 2 & 3 with clients from Theme parks,...
View ArticleClik here to view.
Before chasing the latest Magic bullet, make sure you’re getting the best out...
I was asked to speak at a conference recently and arrived early to listen to a session on Apps. The podium was occupied by two blokes dressed suitably ‘Shoreditch’ style, one very ‘creative’ the other...
View ArticleClik here to view.
Hotchilly Marketing
Everything around the customer and applying proven principles of direct and digital marketing to achieve the 3 goals of Marketing Find and attract the best customers Help them spend more and more often...
View Article
